1xWager’s Evgeniy Kiriushin: Embracing the fast-growing esports market
Whether you have embraced the well-publicised esports revolution, or remain cynical over its status as a sport, there is no doubting its development as a wagering proposition, writes 1xBet’s Head of Business Development Evgeniy Kiriushin.
Just 10 years ago few were interested in esports, however now wearing websites around the world are willing to try this thrilling and rapidly developing sport.
There are extensive who stay cynical of esports and question whether the name is really justified, but even the most sceptical have to admit that whatever you call it, esports is within a group with the quickest growing sports in the market.
1xWager has always attempted to stay ahead of the game by maintaining the latest esports developments and advancements. We had taken our first bets in November 2011, when the StarCraft sequel was one of the very most popular games. Then, in Dec of the same year, we began taking wagers on Counter-Strike.
We acquired spent 1 . 5 years learning the new sport, discovering opportunities, assessing the chance, and checking for unforeseen pitfalls. Eventually, we gained the experience we had a need to enter the market with a product which would quickly become a frontrunner in the betting industry.
Our esports portfolio has since extended from two (StarCraft II and Counter-Strike) to five permanent sports (by adding Dota 2, Little league of Legends and Overwatch). We have even used this further for customers who are unable to watch live streams by creating a product which is unrivalled among our competitors – an information board for Counter-Strike and Dota 2.
The great thing concerning this sport is that alongside the more mainstream games, such as Counter-top Strike and Dota 2, there are less popular video games with a likewise dedicated fanbase. It’s because of this we often offer wagers on Heroes of the Surprise, WarCraft III, Hearthstone, Quake Champions, Call of Duty, and the old favorite, StarCraft: Brood Battle, a cult real-time strategy video game.
We also have FIFA simulators and fighting video games such as Mortal Kombat. These games are contained in tournaments and have their own leagues, championships, legends and champions.
While other companies cling to basic market choices, 1xWager has considered what esports customers are actually looking for. Games contain way too many thrilling and unexpected occasions to be reduced to simple “Team 1 To Win” or “Team 2 To Win” bets.
Total frags? Obviously. First Blood? Absolutely! Round Winner? Most surely! And these are only a few from our standard set of marketplaces – we also have special bets including player choices 1xbet bonus and person player records, to name just a handful of examples.
As with traditional sports, unexpected player exchanges and last-minute exchanges take place in esports. Even though bets on exchanges have grown to be commonplace in mainstream sports, they remain novel in esports. We’ve become one of the first companies to provide bets on exchanges, even down to semi-professional level, while we are prepared to extend the market to add local tournaments.
By just how, what perhaps you have heard about dream leagues? You likely have heard of fantasy football, but have you heard of illusion esports? We are steadily developing in this path and will continue steadily to do so. We have a lot of interesting ideas waiting for you for our customers
Cyprus-based sports activities wagering company 1xWager has praised the impact of 1xPromo, a customer devotion program which enables its customers to redeem bonus points for free bets.
1xPromo, otherwise known as Promo Code Store, is permanently visible to all 1xBet customers, with an equilibrium that automatically improvements after every bet positioned on the sportsbook.
The bonus factors can be redeemed anytime for nearly thirty different kinds of bets, which includes singles, accumulators, insured bets, sports bets, esports, financials and novelties.
Players must choose the quantity of bonus points they need and click to ‘Get Code’, and they can use this quantity of points in the betslip as an alternative to real cash.
Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “We are doing everything to ensure our customers are happy and satisfied with the services we offer.
“The Promo Code Store (1xPromo) was made after a thorough analysis of our customers’ needs, so that people are always able to provide them with the most profitable offers.”
1xPromo is also open to all white label companions of 1xWager, who previously this month announced the putting your signature on of Andrea Pirlo as brand ambassador in a offer that will run throughout 2018.